{"id":112,"date":"2021-09-08T17:31:49","date_gmt":"2021-09-08T17:31:49","guid":{"rendered":"https:\/\/unionline24.co.za\/apps\/?p=112"},"modified":"2021-09-08T17:31:50","modified_gmt":"2021-09-08T17:31:50","slug":"youtube-analytics-basics","status":"publish","type":"post","link":"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/","title":{"rendered":"YouTube analytics basics"},"content":{"rendered":"<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_31_1 ez-toc-wrap-left counter-hierarchy counter-numeric ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Get_to_YouTube_analytics\" title=\"Get to YouTube analytics\">Get to YouTube analytics<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Overview\" title=\"Overview\">Overview<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Reach\" title=\"Reach\">Reach<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Engagement\" title=\"Engagement\">Engagement<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Audience\" title=\"Audience\">Audience<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/#Revenue\" title=\"Revenue\">Revenue<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_to_YouTube_analytics\"><\/span>Get to YouTube analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Sign in to&nbsp;<a href=\"https:\/\/studio.youtube.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">YouTube Studio<\/a>.<\/li><li>From the left menu, select&nbsp;<strong>Analytics<\/strong>.<\/li><\/ol>\n\n\n\n<p>You can also view various reports at the video level:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sign in to&nbsp;<a href=\"https:\/\/studio.youtube.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">YouTube Studio<\/a>.<\/li><li>From the left menu, select&nbsp;<strong>Content<\/strong>.<\/li><li>Point to&nbsp;your video and select&nbsp;<strong>Analytics<\/strong>&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9sn0MdRDtHz4IRutwsHveFAlXYUSM6kPanVjl1FaLojYd7rjlAPnmUKcxsSCQq-Kniv0=h36\" height=\"18\" alt=\"\">. You can also view your latest video performance from the channel dashboard. Click a video title or thumbnail.<\/li><\/ol>\n\n\n\n<p><strong>Note:<\/strong>\u00a0You can click\u00a0<strong>SEE MORE<\/strong>\u00a0or\u00a0<strong>ADVANCED MODE<\/strong>\u00a0to view an\u00a0expanded analytics report\u00a0to get specific data, compare performance, and export data.Within YouTube analytics, you\u2019ll see different tabs that help you understand your data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\u00a0<strong>Overview\u00a0<\/strong>tab shows you a summary of how your channel and videos are performing. The key metrics card shows your views, watch time, subscribers, and estimated revenue (If you\u2019re in the YouTube Partner Program).<\/p>\n\n\n\n<p>In this tab you\u2019ll also see reports for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Typical performance<\/strong>: A comparison to&nbsp;your latest video to your channel\u2019s typical performance.<\/li><li><strong>Top videos<\/strong>: Your recent videos ranked by views.<\/li><li><strong>Realtime<\/strong>: Your performance over the last 48 hours or 60 minutes.<\/li><li><strong>Latest videos<\/strong>: Your performance from your 10 latest videos.<\/li><li><strong>Stories:<\/strong>&nbsp;Your performance over the last 7 days from your latest Stories.<\/li><\/ul>\n\n\n\n<p>*At the video level, you\u2019ll see key moments for\u00a0audience retention\u00a0and your Realtime report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach\"><\/span><a><\/a>Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/support.google.com\/youtube\/answer\/9314355\"><strong>Reach<\/strong>&nbsp;<\/a>tab gives you a summary of how your audience is discovering your channel. The key metrics card shows your&nbsp;<a href=\"https:\/\/support.google.com\/youtube\/answer\/9314486?visit\">impressions, impressions click-through-rate<\/a>, views, and unique viewers.In this tab you\u2019ll also see&nbsp;reports for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Traffic<\/strong>\u00a0<strong>source types<\/strong>:\u00a0How viewers found your content.<\/li><li><strong>External<\/strong>:\u00a0Traffic from websites and apps that embed or link to videos from your channel.<\/li><li><strong>Suggested videos<\/strong>:\u00a0Traffic from suggestions that appear next to or after other videos and from links in video descriptions.These videos could be your own videos or someone else&#8217;s.<\/li><li><strong>Impressions and how they led to watch time<\/strong>:\u00a0how many times your video\u2019s thumbnails were shown to viewers on YouTube (Impressions), how frequently those thumbnails resulted in a view (Click-through rate), and how those views ultimately led to watch time.<\/li><li><strong>Playlists<\/strong>:\u00a0Traffic from the most-watched playlists that include your videos.<\/li><li><strong><a href=\"https:\/\/unionline24.co.za\/apps\/youtube-search\/\">YouTube search<\/a><\/strong>: Traffic from search terms that brought viewers to your content.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span><a><\/a>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\u00a0<strong>Engagement<\/strong>\u00a0tab gives you a summary of how long your audience is watching your videos. The key metrics card shows your watch time and average view duration.In this tab you\u2019ll also see reports for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Top videos<\/strong>:\u00a0Videos with the most watch time over the last 28 days.<\/li><li><strong>Top playlists<\/strong>:\u00a0Playlists with the most watch time over the last 28 days.<\/li><li><strong>Top videos by end screen<\/strong>:\u00a0Your channel\u2019s most effective end screens over the last 28 days.<\/li><li><strong>Top end screen element types<\/strong>:\u00a0Your channel\u2019s most effective end screen element types over the last 28 days.<\/li><li><strong>Top posts<\/strong>:\u00a0Your top Community posts over the last 28 days.<\/li><\/ul>\n\n\n\n<p>*At the video level, you\u2019ll see reports for\u00a0audience retention, likes (vs. dislikes), and end screen element click rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience\"><\/span><a><\/a>Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\u00a0<strong>Audience<\/strong>\u00a0tab gives you a summary of the sort of viewers watching your videos. The key metrics card shows your\u00a0returning &amp; new viewers,\u00a0unique viewers,\u00a0subscribers, and\u00a0total members.In this tab you\u2019ll also see\u00a0reports for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>When your viewers are on YouTube<\/strong>:\u00a0Your audience\u2019s online activity across your channel and all of YouTube. Data is based on your viewers across all devices in the last 28 days.<\/li><li><strong>Subscriber bell notifications<\/strong>:\u00a0How many of your subscribers get\u00a0all notifications from your channel. The tab also shows and how many can actually get\u00a0those notifications, based on their YouTube and device settings.<\/li><li><strong>Watch time from subscribers<\/strong>:\u00a0Your audience\u2019s watch time divided between non-subscribers and subscribers.<\/li><li><strong>Age and gender<\/strong>:\u00a0Your audience by age and gender. Data is based on signed in viewers across all devices.<\/li><li><strong>Other channels your audience watches<\/strong>:\u00a0Your audience\u2019s online activity across other channels on YouTube. Data is based on your viewers across all devices in the last 28 days.<\/li><li><strong>Other videos your audience watched<\/strong>:\u00a0Your audience&#8217;s online activity outside of your channel. Data is based on your viewers across all devices in the last 7 days.<\/li><li><strong>Top geographies<\/strong>:\u00a0Your audience by geography. Data is based on IP address.<\/li><li><strong>Top subtitle\/CC languages<\/strong>:\u00a0Your audience by subtitled language. Data is based on use\u00a0of subtitles\/CC.<\/li><\/ul>\n\n\n\n<p>*At the video level, you\u2019ll see reports for watch time from subscribers, top geographies, top subtitle\/CC languages, and age and gender.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revenue\"><\/span><a><\/a>Revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re in the\u00a0YouTube Partner Program, the\u00a0<strong>Revenue\u00a0<\/strong>tab helps you track your earnings on YouTube. The key metrics card shows your\u00a0estimated revenue, RPM, and playback-based CPM.In this tab you\u2019ll also see reports for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Monthly estimated revenue<\/strong>:\u00a0How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to change.<\/li><li><strong>Revenue sources<\/strong>:\u00a0How you\u2019re making money with YouTube.<\/li><li><strong>Transaction revenue<\/strong>:\u00a0Estimated net revenue from transactions, such as paid content and Super Chat. The estimate includes\u00a0deducted\u00a0partner charged refunds for the selected date range and area.<\/li><li><strong>Top-earning videos<\/strong>:\u00a0Videos with the highest estimated revenue for the time period.<\/li><li><strong>Ad types<\/strong>:\u00a0The format of the ad and its buying platform. This breakdown is only available for YouTube ad revenue and impression-based metrics.<\/li><\/ul>\n\n\n\n<p>*At the video level, you\u2019ll see reports for revenue sources, transaction revenue, and ad types.<\/p>\n<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.&nbsp; Get to YouTube analytics Sign in to&nbsp;YouTube Studio. From the left menu, select&nbsp;Analytics. You can also view various reports at the video level: Sign in to&nbsp;YouTube Studio. From the left menu, select&nbsp;Content. Point to&nbsp;your video\u2026 <span class=\"read-more\"><a href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[196,192,194,195,189,193,190,191],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-youtube-app","tag-youtube-analytics-app","tag-youtube-analytics-for-other-channels-free","tag-youtube-analytics-geography","tag-youtube-analytics-metrics","tag-youtube-analytics-of-other-channels","tag-youtube-analytics-revenue-report","tag-youtube-analytics-subscribers","tag-youtube-analytics-tool"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube analytics basics - Applications And Software<\/title>\n<meta name=\"description\" content=\"YouTube analytics, You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionline24.co.za\/apps\/youtube-analytics-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube analytics basics - 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