{"id":16,"date":"2021-09-02T23:19:47","date_gmt":"2021-09-02T23:19:47","guid":{"rendered":"https:\/\/unionline24.co.za\/apps\/?p=16"},"modified":"2021-09-02T23:19:49","modified_gmt":"2021-09-02T23:19:49","slug":"how-your-business-can-avoid-pitfalls-on-youtube","status":"publish","type":"post","link":"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/","title":{"rendered":"How your business can avoid pitfalls on YouTube"},"content":{"rendered":"<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Using YouTube is not without risks. Here&#8217;s how to avoid the major ones.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_31_1 ez-toc-wrap-left counter-hierarchy counter-numeric ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/#Posting_unwatchable_videos\" title=\"Posting unwatchable videos\">Posting unwatchable videos<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/#Going_terminal_instead_of_going_viral\" title=\"Going terminal, instead of &#8216;going viral&#8217;\">Going terminal, instead of &#8216;going viral&#8217;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/#Losing_sight_of_the_goal\" title=\"Losing sight of the goal\">Losing sight of the goal<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_unwatchable_videos\"><\/span>Posting unwatchable videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube videos don&#8217;t have to be polished. YouTube lends itself to spontaneity. But your videos do need to be audible and the quality needs to be high enough to be watchable. A common error is making videos too long. Make the video as tight as you can so your audience doesn&#8217;t lose interest before they get to the important bits, like the call to action.<\/p>\n\n\n\n<p>When you upload a video you can monitor data about how far people get into your video before they move on to something else. If they&#8217;re not getting to the end of your video, you need to make your next one shorter and more engaging.<\/p>\n\n\n\n<p>Thinking about how a movie trailer works might help you plan a video that&#8217;s short, catchy and leaves people wanting more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Going_terminal_instead_of_going_viral\"><\/span>Going terminal, instead of &#8216;going viral&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The videos that &#8216;go viral&#8217; are either very entertaining or very interesting. The vast majority of videos on YouTube will never attract more than 100&nbsp;views, and some will sink without a trace. Keep your videos tight and interesting. Remember, to capture attention you need to solve a problem, or entertain or move people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Losing_sight_of_the_goal\"><\/span>Losing sight of the goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every video you upload should have a purpose related to your business. It might be encouraging customers to buy a product. It might be building an emotional connection with your brand. It might be resolving a problem that has emerged with your product.<\/p>\n\n\n\n<p>If you post videos without a clear goal in mind you risk sending inconsistent messages about your brand or confusing people.<\/p>\n<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Using YouTube is not without risks. Here&#8217;s how to avoid the major ones. Posting unwatchable videos YouTube videos don&#8217;t have to be polished. YouTube lends itself to spontaneity. But your videos do need to be audible and the quality needs to be high enough to be watchable. A common error is making videos too long.\u2026 <span class=\"read-more\"><a href=\"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[16,18,13,15,17,12,14,11],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-youtube-app","tag-benefits-of-youtube","tag-benefits-of-youtube-in-the-tourism-sector","tag-how-do-businesses-use-youtube","tag-how-does-youtube-marketing-work","tag-how-youtube-works","tag-importance-of-youtube-in-business","tag-youtube-for-business","tag-youtube-mistakes-to-avoid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How your business can avoid pitfalls on YouTube - Applications And Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionline24.co.za\/apps\/how-your-business-can-avoid-pitfalls-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How your business can avoid pitfalls on YouTube - Applications And Software\" \/>\n<meta property=\"og:description\" content=\"Using YouTube is not without risks. Here&#8217;s how to avoid the major ones. Posting unwatchable videos YouTube videos don&#8217;t have to be polished. YouTube lends itself to spontaneity. But your videos do need to be audible and the quality needs to be high enough to be watchable. 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