{"id":31,"date":"2021-09-03T01:41:55","date_gmt":"2021-09-03T01:41:55","guid":{"rendered":"https:\/\/unionline24.co.za\/apps\/?p=31"},"modified":"2021-09-03T01:41:58","modified_gmt":"2021-09-03T01:41:58","slug":"how-to-start-a-successful-youtube-channel-for-your-business","status":"publish","type":"post","link":"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/","title":{"rendered":"How to Start a Successful YouTube Channel for Your Business"},"content":{"rendered":"<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_31_1 ez-toc-wrap-left counter-hierarchy counter-numeric ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_to_start_a_YouTube_channel_step_by_step\" title=\"How to start a YouTube channel, step by step&nbsp;\">How to start a YouTube channel, step by step&nbsp;<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#1_Create_a_YouTube_account\" title=\"1. Create a YouTube account\">1. Create a YouTube account<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Free_Reading_List_Social_Media_Marketing_Tactics\" title=\"Free Reading List: Social Media Marketing Tactics\">Free Reading List: Social Media Marketing Tactics<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#2_Create_your_channel_art\" title=\"2. Create your channel art\">2. Create your channel art<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#3_Fill_out_your_profile\" title=\"3. Fill out your profile\">3. Fill out your profile<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#4_Plan_your_content\" title=\"4. Plan your content\">4. Plan your content<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#5_Create_a_channel_trailer_for_new_page_visitors\" title=\"5. Create a channel trailer for new page visitors\">5. Create a channel trailer for new page visitors<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#6_Upload_your_first_YouTube_video\" title=\"6. Upload your first YouTube video\">6. Upload your first YouTube video<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#7_Optimize_your_videos_for_search\" title=\"7. Optimize your videos for search\">7. Optimize your videos for search<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#8_Be_consistent\" title=\"8. Be consistent&nbsp;\">8. Be consistent&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#9_Promote_your_YouTube_channel\" title=\"9. Promote your YouTube channel\">9. Promote your YouTube channel<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#10_Engage_with_community\" title=\"10. Engage with community\">10. Engage with community<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#11_Consider_YouTube_ads\" title=\"11. Consider YouTube ads\">11. Consider YouTube ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#12_Understand_your_results_and_optimize_your_channel\" title=\"12. Understand your results and optimize your channel\">12. Understand your results and optimize your channel<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Tips_and_tricks_for_starting_a_YouTube_channel\" title=\"Tips and tricks for starting a YouTube channel\">Tips and tricks for starting a YouTube channel<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Add_a_watermark\" title=\"Add a watermark\">Add a watermark<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Enable_an_automatic_subscription_prompt\" title=\"Enable an automatic subscription prompt\">Enable an automatic subscription prompt<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Link_cards_to_your_website\" title=\"Link cards to your website\">Link cards to your website<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Use_end_screens_effectively\" title=\"Use end screens effectively\">Use end screens effectively<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Become_a_successful_YouTuber_today\" title=\"Become a successful YouTuber today\">Become a successful YouTuber today<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#Ready_to_create_your_first_business_Start_your_free_14-day_trial_of_Shopify-no_credit_card_required\" title=\"Ready to create your first business? Start your free 14-day trial of Shopify\u2014no credit card required.\">Ready to create your first business? Start your free 14-day trial of Shopify\u2014no credit card required.<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#FAQ_How_to_start_a_YouTube_channel\" title=\"FAQ: How to start a YouTube channel\">FAQ: How to start a YouTube channel<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#What_is_a_brand_account_on_YouTube\" title=\"What is a brand account on YouTube?\">What is a brand account on YouTube?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_do_you_start_your_own_YouTube_channel\" title=\"How do you start your own YouTube channel?\">How do you start your own YouTube channel?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_can_you_start_a_YouTube_channel_and_get_paid\" title=\"How can you start a YouTube channel and get paid?\">How can you start a YouTube channel and get paid?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_many_subscribers_do_you_need_to_get_paid_on_YouTube\" title=\"How many subscribers do you need to get paid on YouTube?\">How many subscribers do you need to get paid on YouTube?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_much_does_it_cost_to_start_a_YouTube_channel\" title=\"How much does it cost to start a YouTube channel?\">How much does it cost to start a YouTube channel?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/#How_many_views_do_you_need_to_get_paid_on_YouTube\" title=\"How many views do you need to get paid on YouTube?\">How many views do you need to get paid on YouTube?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_start_a_YouTube_channel_step_by_step\"><\/span>How to start a YouTube channel, step by step&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Learning how to start a YouTube channel for beginners isn\u2019t as hard as it seems. Use this 12-step guide to create your channel today and start growing your business:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Create a YouTube account<\/li><li>Design your Channel Art<\/li><li>Fill out your profile<\/li><li>Plan your content<\/li><li>Create a channel trailer&nbsp;<\/li><li>Upload your first YouTube video<\/li><li>Optimize your videos for search&nbsp;<\/li><li>Be consistent<\/li><li>Promote your YouTube channel&nbsp;<\/li><li>Engage with your community<\/li><li>Run YouTube ads<\/li><li>Understand your results and optimize your channel<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_YouTube_account\"><\/span>1. Create a YouTube account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To set up a YouTube channel for your business, you need to be logged in to the Google account you want to use to manage the channel.<\/p>\n\n\n\n<p>Having a brand account to run your channel, instead of using a personal channel, can help you scale more easily down the line, because you can add other users to a brand account through their own Google logins\u2014no more sharing the password information to your personal email.<\/p>\n\n\n\n<p>Here\u2019s a quick overview of the steps for setting up a new brand account for your business\u2019 YouTube channel.<\/p>\n\n\n\n<p>1. Visit YouTube while you\u2019re logged in to the Google account you want to use to manage your brand account and head to the&nbsp;<a href=\"https:\/\/www.youtube.com\/channel_switcher\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Channel Switcher<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/1-start-youtube-channel.png?format=webp&amp;v=1598583243\" alt=\"YouTube Channel Switcher\"\/><\/figure>\n\n\n\n<p>2. You should see your personal account, any brand accounts you currently manage, and the option to create a new channel.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/2-start-youtube-channel.png?format=webp&amp;v=1598583602\" alt=\"Creating a YouTube brand account\"\/><\/figure>\n\n\n\n<p>3. When you click on \u201cCreate a new channel,\u201d you\u2019ll be taken to a screen to create a new brand account. Choose a channel name for your new brand account and click \u201cCreate.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/3-start-youtube-channel.png?format=webp&amp;v=1598583657\" alt=\"Example YouTube channel\"\/><\/figure>\n\n\n\n<p>4. Congratulations! You\u2019re now the proud owner of a YouTube channel for your business.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Reading_List_Social_Media_Marketing_Tactics\"><\/span>Free Reading List: Social Media Marketing Tactics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to learn more about how social media can help drive sales? Download our free, curated list of high-impact articles.Get the free reading list<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_your_channel_art\"><\/span>2. Create your channel art<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>OK, so now that you know how to create a YouTube channel for your business, let\u2019s take some time to get it looking its absolute best.<\/p>\n\n\n\n<p>Here are a few easy steps you can take to give your channel a more professional look and make sure your customers know how to find you online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Channel icon<\/h4>\n\n\n\n<p>When you start a YouTube channel from scratch, your channel icon will be linked to your brand account\u2019s profile photo. To change it, YouTube will direct you to update your brand account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/4-start-youtube-channel.png?format=webp&amp;v=1598583720\" alt=\"Edit YouTube channel icon\"\/><\/figure>\n\n\n\n<p>Clicking Edit will take you directly to the Upload photo screen in your brand account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/5-start-youtube-channel.png?format=webp&amp;v=1598583773\" alt=\"Upload YouTube photo\"\/><\/figure>\n\n\n\n<p>It\u2019s recommended that your picture be a\u00a0JPG, BMP, PNG, or non-animated GIF, saved at 800 x 800 pixels. You should also make sure it displays well at smaller sizes and in both a square and a circle crop for the multiple places YouTube will use your channel icon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Channel art<\/h4>\n\n\n\n<p>Adding channel art is a great way to show off your brand\u2019s personality and create a more visually engaging YouTube profile. Your channel art should be under 4 MB and at least 2048 x 1152 pixels, although YouTube recommends going with\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/2972003?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">2560 x 1440 pixels<\/a>\u00a0for best results on all devices.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/6-start-youtube-channel.png?format=webp&amp;v=1598583962\" alt=\"Picking your YouTube channel art\"\/><\/figure>\n\n\n\n<p>YouTube will give you a preview of each image you load to show you how it will display on multiple devices. You can also edit the crop of your image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Fill_out_your_profile\"><\/span>3. Fill out your profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/7-start-youtube-channel.png?format=webp&amp;v=1598583999\" alt=\"Photos for your YouTube channel art.\"\/><\/figure>\n\n\n\n<p>To unlock all of the customization options for your channel, you\u2019ll need to click the gear icon in the section beneath your channel art.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/8-start-youtube-channel.png?format=webp&amp;v=1598585244\" alt=\"YouTube channel settings details\"\/><\/figure>\n\n\n\n<p>A pop-up titled \u201cChannel settings\u201d will then appear. Look for the \u201cCustomize the layout of your channel\u201d option and enable it. Click Save. You\u2019ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and About.<\/p>\n\n\n\n<p>Head over to the About tab to edit your store\u2019s details.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/9-start-youtube-channel.png?format=webp&amp;v=1598585329\" alt=\"YouTube about page\"\/><\/figure>\n\n\n\n<p>Under \u201cDescription,\u201d give a brief outline of your store, products, and mission. Keep any core keywords for your store in mind and make sure to use them in your channel description to help people find you when they search YouTube.<\/p>\n\n\n\n<p>Be sure to include your contact email as well. You should also include links to your social media accounts and your store, since these links can be set to appear over your channel art and will be highly visible to your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/10-start-youtube-channel.png?format=webp&amp;v=1598585373\" alt=\"YouTube custom links\"\/><\/figure>\n\n\n\n<p>Most of your links will default to just the favicon (the small image that shows up at the top of your browser), but the first link in the lineup will also show the link title, so make the most of those 30 characters, like 100% Pure has done with its \u201cShop Now\u201d call to action.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/11-start-youtube-channel.png?format=webp&amp;v=1598588095\" alt=\"YouTube call to action\"\/><\/figure>\n\n\n\n<p>On the top right hand side, you\u2019ll find a section titled \u201cFeatured Channels\u201d where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful when starting a YouTube channel from scratch, once you expand your YouTube presence, it will definitely come in handy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Plan_your_content\"><\/span>4. Plan your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that your channel is ready to go, it\u2019s time to start thinking about your videos.<\/p>\n\n\n\n<p>Video can be an integral part of your content marketing strategy. It\u2019s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again.<\/p>\n\n\n\n<p>Plus, YouTube is the second-largest search engine in the world, so if you optimize your videos to be found in search, it can also be a great place to connect with new customers looking for what you offer. With that in mind, let\u2019s explore how you can use video to build an audience for your brand.<\/p>\n\n\n\n<p>Here are some of the different types of quality content your business could be using.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Educational content<\/h4>\n\n\n\n<p>More and more, people are turning to YouTube to learn new things. In fact, searches for how-to videos have grown\u00a0140%\u00a0over the past 13 years, which means there is an expanding opportunity for businesses to capture new audiences by providing educational content around their products.<\/p>\n\n\n\n<p>Videos that teach new skills are great for building trust with your audience and nudging them further down the conversion funnel. I recently came across a solid example, courtesy of\u00a0Retro Supply Co.https:\/\/www.youtube.com\/embed\/4MQPCDl0BL0?rel=0<\/p>\n\n\n\n<p>It sells retro effects you can use in Photoshop and Illustrator, including brushes, fonts, and more. On its\u00a0YouTube channel, Reto Supply focuses on teaching viewers how to use Photoshop and Illustrator more effectively. Sometimes that means a step-by-step tutorial that involves using its brushes, and other times it\u2019s teaching tricks like\u00a0keyboard shortcuts\u00a0that could help anyone, regardless of whether you use Retro Supply\u2019s products.<\/p>\n\n\n\n<p>Another great example comes from\u00a0Snowboard Addiction, which has built up over 140,000 YouTube subscribers\u00a0on its channel\u00a0by teaching people how to improve their snowboarding skills.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/12-start-youtube-channel.png?format=webp&amp;v=1598588195\" alt=\"YouTube tutorials for your channel\"\/><\/figure>\n\n\n\n<p>Not only do its videos help people level up their snowboarding, the how-to content introduces Snowboard Addiction to new audiences via YouTube search.<\/p>\n\n\n\n<p>In terms of alignment with its products, you couldn\u2019t ask for a better example. Snowboard Addiction sells training products and videos to help you improve your snowboarding skills, so there\u2019s a natural progression from interested viewer to happy customer, thanks to its video content marketing on YouTube.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand storytelling<\/h4>\n\n\n\n<p>When it comes to\u00a0creating compelling video content, few things are more effective than great storytelling. Inspiring videos that fit into your business\u2019 identity are perfect for communicating your brand\u2019s image and ideals to a wider audience.<\/p>\n\n\n\n<p>These types of aspirational videos should be geared toward building a lifestyle around your brand and showing customers that when they purchase your products, they aren\u2019t just buying a thing, they\u2019re buying an experience.<\/p>\n\n\n\n<p>GoPro has become a leader in this arena with\u00a0a diverse arsenal of YouTube content\u00a0that builds an identity of adventure, exploration, and adrenaline around its line of action cameras.<\/p>\n\n\n\n<p>From\u00a0helicopter skydiving\u00a0to\u00a0a fireman saving a kitten, its videos showcase the many ways GoPro customers can use its products to embody the brand\u2019s tagline \u201cBe a hero.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Entertainment<\/h4>\n\n\n\n<p>Building a YouTube strategy around fun videos that cater to your audience\u2019s interests is one of the best ways to capture viewers\u2019 attention and focus it onto your products.<\/p>\n\n\n\n<p>Vat19, an ecommerce gift shop that specializes in offbeat products, has built an impressive online empire with its engaging, highly targeted content. Its YouTube strategy focuses on building\u00a0absurdist comedy sketches\u00a0around its wide selection of novelty gifts to introduce new products to its audience. It\u2019s currently sitting at over two million YouTube subscribers, which means this approach is definitely paying off.<\/p>\n\n\n\n<p>One of Vat19\u2019s most popular videos features a five pound gummy bear being destroyed in a series of slapstick experiments. The video looks and feels much more like a late night comedy show than a traditional video ad, making the CTA at the end encouraging viewers to buy the gummy bear that much more appealing.<\/p>\n\n\n\n<p>While Vat19\u2019s sense of humor may not be for everyone, its videos are undoubtedly effective. Its gummy bear video has been viewed over 25 million times. Vat19\u2019s approach really shows what it takes to attract attention (and new customers) on YouTube with entertaining and unique types of content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_channel_trailer_for_new_page_visitors\"><\/span>5. Create a channel trailer for new page visitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you go to create a new YouTube channel, be sure to make a compelling channel trailer. A channel trailer is like a movie trailer. It\u2019s designed to give people a preview of your channel\u2019s offerings.<\/p>\n\n\n\n<p>Your channel trailer is likely the next thing a viewer sees after your channel art and channel icon. It automatically plays when non-subscribed people visit your YouTube channel. When done the right way, your channel trailer can help turn visitors into subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/14-start-youtube-channel.png?format=webp&amp;v=1598589078\" alt=\"Shopify YouTube channel\"\/><\/figure>\n\n\n\n<p>You can set up your YouTube channel trailer in seven steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Upload the video you want to be your channel trailer.<\/li><li>Go to the channel you want to manage.<\/li><li>Select Customize channel.<\/li><li>Go to the \u201cHome\u201d tab.<\/li><li>Click the \u201cFor new visitors\u201d tab.<\/li><li>Click Edit.<\/li><li>Select \u201cChange trailer\u201d or \u201cRemove trailer.\u201d<\/li><\/ol>\n\n\n\n<p>When creating your trailer video, think about what makes your channel unique, your brand personality, and why people should subscribe to your channel. There\u2019s no one right away to make a YouTube channel trailer, but start with trying to hook your visitors in the first few seconds. Make a good impression on views and finish off with asking them to subscribe to your channel.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Upload_your_first_YouTube_video\"><\/span>6. Upload your first YouTube video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you\u2019ve covered all the basics to create a YouTube channel and spent time creating and editing your video content, it\u2019s time to go live! Head to your channel and click Upload Video to upload your video file.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/15-start-youtube-channel.png?format=webp&amp;v=1598589191\" alt=\"Upload your video to YouTube.\"\/><\/figure>\n\n\n\n<p>Once you upload your first video, you\u2019ll land in YouTube Studio, where you can edit your video\u2019s details, upload new videos, manage your channel, and grow your community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Optimize_your_videos_for_search\"><\/span>7. Optimize your videos for search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Staying on top of your\u00a0YouTube SEO\u00a0is critical if you want to get your videos noticed. Every minute\u00a0500 hours of video\u00a0are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd.<\/p>\n\n\n\n<p>Every element of your videos, from the title to the description to keywords, can have a huge impact on how prominently they get featured in search results. Let\u2019s take a look at how you can improve your rankings on YouTube and get in front of viewers when they need to see you most.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keywords<\/h4>\n\n\n\n<p>Before you start optimizing your videos, you should narrow down which keywords you\u2019ll be focusing on.<\/p>\n\n\n\n<p>Brainstorm which keywords someone might search to come across your video and run them through a keyword planning tool like\u00a0Keywords Everywhere, a free Chrome extension. It works directly within YouTube\u2019s search bar and gives you three key pieces of information for each term: the monthly search volume, the cost per click to advertise against that term, and the competition.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/16-start-youtube-channel.png?format=webp&amp;v=1598589243\" alt=\"YouTube search and keyword optimization.\"\/><\/figure>\n\n\n\n<p>The suggested search results can also be a solid source of inspiration for future videos. It\u2019s a good idea to experiment with keywords and build future content around popular search terms in your industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Engagement<\/h4>\n\n\n\n<p>One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement.<\/p>\n\n\n\n<p>Encourage your viewers to leave a comment, subscribe, share, or hit the thumbs-up button after they\u2019ve finished watching to increase your chance of showing up higher in search results. If you want to boost your engagement levels, try\u00a0running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience.<\/p>\n\n\n\n<p>When YouTube is determining your rank, it will also take your video\u2019s view count into consideration. To kickstart your views, make sure you\u2019re distributing your new videos through your email list and all of your business\u2019 social media channels soon after you publish it on YouTube.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Format<\/h4>\n\n\n\n<p>The format of your video also plays a role in your overall search ranking. Although YouTube can\u2019t watch your videos to determine their content, there are a few other things that it looks at to make an educated guess.<\/p>\n\n\n\n<p><strong>Filename.<\/strong>&nbsp;Be sure to include your target keywords in the name of the file that you\u2019re uploading; YouTube will pay attention to it.<\/p>\n\n\n\n<p><strong>Length.<\/strong>&nbsp;YouTube considers longer videos to be of higher value, so try to make them as substantial as possible\u2014but always balance this with keeping the content valuable, because \u201cwatch time\u201d is another key metric for search rankings. If your video should be two minutes long but you stretched it to 10 and viewers drop off after one, you won\u2019t rank higher just because your video is longer.<\/p>\n\n\n\n<p><strong>Title.<\/strong>&nbsp;The title of your video should be concise, descriptive, and feature your target keyword near the start.<\/p>\n\n\n\n<p><strong>Description.<\/strong>&nbsp;The longer the description, the better. Add as much content as you possibly can: include a detailed overview of everything in your video and any relevant resources your viewers might need. Your keywords should also show up in your description, with a special focus on getting your target keyword into the first sentence.<\/p>\n\n\n\n<p><strong>Tags.<\/strong>\u00a0Do your best to include your target keywords and a handful of other associated terms as tags on your videos. Tools like\u00a0Tube Buddy\u00a0can give you some insight into the tags your competitors are using on their videos. Tags can help determine whether your video shows up as a suggested video as well, so tagging competitors and people who make related content can be a good use of the 500 characters available for tags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Be_consistent\"><\/span>8. Be consistent&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to create a YouTube channel that helps grow your business, think of your channel as a home for a consistent video series. All too often, YouTube channels struggle to grow because they look at the social media platform as a place to upload all their video content.<\/p>\n\n\n\n<p>YouTube channels that are consistent in their approach reliably increase viewership because it\u2019s easier for people to watch more videos and subscribe. You\u2019ll probably notice this when scanning the feeds of your favorite YouTubers.<\/p>\n\n\n\n<p>The First We Feast channel, featuring celebrities eating food, uses a consistent posting schedule and breaks out videos into different series, such as \u201cCone Heads,\u201d \u201cHot Ones,\u201d \u201cTacos Con Todo,\u201d \u201cThe Burger Show,\u201d and more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/17-start-youtube-channel.png?format=webp&amp;v=1598589374\" alt=\"Video series for your YouTube channel.\"\/><\/figure>\n\n\n\n<p>The consistency in First We Feast\u2019s content creation helps drive subscriber growth. If a video goes viral, new viewers can find fresh, new content with the same premise throughout the channel and subscribe. Since First We Feast\u2019s humble beginnings in July 2016, the channel has grown to over nine million subscribers and features celebrities such as Drew Barrymore, Dua Lipa, T-Pain, and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Promote_your_YouTube_channel\"><\/span>9. Promote your YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s never been a better time to promote a YouTube channel. YouTube has become the\u00a0second most visited site\u00a0on the internet, and people are now watching up to\u00a0six hours\u00a0of video per day. It\u2019s time to tap into people\u2019s binge-watching tendencies.<\/p>\n\n\n\n<p>Cross promote your YouTube channel across your other networks to help maximize your YouTube ROI. You can promote new videos on social networks like Instagram (through posts and Instagram Stories), Facebook, or TikTok, or even partner up with other YouTubers to increase your content\u2019s reach.<\/p>\n\n\n\n<p>If you decide to create product tutorials on your channel, you can promote them across your\u00a0Shopify stores\u00a0to convert website visitors. With a Shopify app like\u00a0Yottie, you can add playlists to your Shopify store and promote product demos and other video content from your YouTube channel. If someone likes your content, they can subscribe right from your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/18-start-youtube-channel.jpg?v=1598589469\" alt=\"Apps for your YouTube channel.\"\/><\/figure>\n\n\n\n<p>When it comes to YouTube channel promotion, you have many tactics to experiment with. Test different channels where your audience lives and keep the ones that work to maximize engagement and promote your YouTube channel to new followers and customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Engage_with_community\"><\/span>10. Engage with community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your job as a YouTube creator doesn\u2019t end after publishing a new video. To make a YouTube channel successful, you want to interact with your viewers to create conversations on your videos and\u00a0get more YouTube subscribers.<\/p>\n\n\n\n<p>You can respond to people\u2019s comments (even negative ones), ask and answer questions, and \u201cheart\u201d people\u2019s comments so viewers can see which comments are most important to read. You could also poll your audience to see what content they want to watch to increase viewership\u2014which is critical if you want to make money on YouTube.<\/p>\n\n\n\n<p>For example,\u00a0Kelly Noble Mirabella, entrepreneur and founder of the\u00a0Baby Got Bot\u00a0YouTube channel, uses YouTube\u2019s comment features to engage with her audience and build community around her brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/19-start-youtube-channel.png?format=webp&amp;v=1598589593\" alt=\"YouTube comments.\"\/><\/figure>\n\n\n\n<p>The more you engage with your viewers, the more likely they\u2019ll be to keep watching your content and spreading the word about your YouTube channel.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Consider_YouTube_ads\"><\/span>11. Consider YouTube ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speed up your new channel\u2019s growth with an effective advertising strategy. In addition to promoting your YouTube channel organically, you can also invest in YouTube ads to reach and engage more viewers.<\/p>\n\n\n\n<p>Before running a YouTube ad campaign, make sure you define the audience you want to reach. Focus on understanding:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Who you want to reach.&nbsp;<\/strong>Choose specific audiences based on demographics, language, and interests. For example, you could target 28-to-40-year-old new dads who subscribe to home improvement channels and watch DIY videos.&nbsp;<\/li><li><strong>What topics they search for.&nbsp;<\/strong>With YouTube ads, you can reach viewers searching for specific topics or choose the video or channel you want to show ads on.<\/li><li><strong>Where they live.&nbsp;<\/strong>Consider the location of your audience\u2014country, region, city, or post code. You can also define a custom location by radius or point of interest.<\/li><\/ul>\n\n\n\n<p>Once you know who to target, you can create a budget and explore different ad formats to encourage people to engage further with your content. Remember that while YouTube ads are helpful, they shouldn\u2019t be the primary driver for growth. They should work together with your organic promotion to maximize visibility and presence on YouTube.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Understand_your_results_and_optimize_your_channel\"><\/span>12. Understand your results and optimize your channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your YouTube channel is up and running, you\u2019ll want to track how it\u2019s doing. Here are some of the metrics available in the\u00a0YouTube Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Watch Time.<\/strong>&nbsp;Estimated amount of time spent watching your content.<\/li><li><strong>Traffic source<\/strong>. This shows how people are finding your videos by displaying the various sources of traffic and total amount of views per source.<\/li><li><strong>Subscriber rate.<\/strong>&nbsp;This tells you how many followers you lose or gain on a video-by-video basis.<\/li><li><strong>Audience retention.<\/strong>This shows the exact times when people stop watching your video. You can use this information to figure out where you lost a viewer\u2019s attention and what may have caused them to leave, which helps you improve future videos.<\/li><li><strong>Comments.<\/strong>&nbsp;In your YouTube Analytics dashboard, you can monitor who comments on what videos so you can respond easily and make your brand look approachable and engaging.<\/li><\/ul>\n\n\n\n<p>Decide what success looks like and then translate that into metrics that are relevant to your business. For example, if you want to know how your target audience is engaging with your content, you can look at watch time and see how many viewers convert into subscribers.<\/p>\n\n\n\n<p>A successful YouTube channel achieves your goals as efficiently as possible in accordance with your strategy. Remember, you may need to fine-tune it along the way. Review your analytics monthly and see where you can make long-lasting improvements to your channel\u2019s performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_and_tricks_for_starting_a_YouTube_channel\"><\/span>Tips and tricks for starting a YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After covering everything above, you should be on your way to building an audience and maximizing your business\u2019 potential on YouTube.<\/p>\n\n\n\n<p>However, if you\u2019re feeling a little adventurous, I\u2019ve put together some nifty YouTube hacks that you can use to increase your subscribers and generate more traffic for your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_watermark\"><\/span>Add a watermark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. These customizable images will be overlaid on every one of your uploads and offer a clear and easy way for viewers to subscribe, making it easy for them to hear about your newest videos (and building your subscriber count while you\u2019re at it!).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/20-start-youtube-channel.png?format=webp&amp;v=1598589692\" alt=\"Watermark for your YouTube channel.\"\/><\/figure>\n\n\n\n<p>To add a watermark to your videos, take a look at your channel page and click on \u201cVideo Manager.\u201d This should take you to the Creator Studio, where you\u2019ll be able to access some more in-depth settings for your account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/21-start-youtube-channel.png?format=webp&amp;v=1598589814\" alt=\"Creator Studio on YouTube.\"\/><\/figure>\n\n\n\n<p>Once you get to the Creator Studio, click on \u201cChannel\u201d in the sidebar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/22-start-youtube-channel.png?format=webp&amp;v=1598589918\" alt=\"Add your YouTube watermark.\"\/><\/figure>\n\n\n\n<p>A dropdown will appear. Click on \u201cBranding\u201d and then on Add a Watermark. You\u2019ll now be able to upload an image that will show up in the corner of every one of your videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enable_an_automatic_subscription_prompt\"><\/span>Enable an automatic subscription prompt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s important to not only be driving people to your YouTube channel but to also be encouraging them to subscribe while they\u2019re there.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/23-start-youtube-channel.png?format=webp&amp;v=1598589961\" alt=\"Automatic subscription on YouTube.\"\/><\/figure>\n\n\n\n<p>If you\u2019ve got an existing subscriber base, like your email list or your social media followers, you can make it easy for them to subscribe to your channel. Whenever you promote your channel to them with a \u201cRemember to subscribe!\u201d call to action, add \u201c?sub_confirmation=1\u201d to the end of your channel\u2019s URL and a pop-up will automatically appear on your channel prompting visitors to subscribe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_cards_to_your_website\"><\/span>Link cards to your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As long as your account is part of the&nbsp;<a href=\"https:\/\/support.google.com\/youtube\/answer\/72851?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Partner Program<\/a>, which currently means you have at least 1,000 subscribers and 4,000 hours of watch time in the past year, you can add cards to your videos that link to external websites. If you have a Shopify store and you\u2019re part of the YouTube Partner Program, you can use cards to link your viewers directly to your store to buy the items featured in your own videos.<\/p>\n\n\n\n<p>Learn how you can further monetize your YouTube channel in our\u00a0Creator\u2019s Guide to Making Money on YouTube.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_end_screens_effectively\"><\/span>Use end screens effectively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When viewers have finished watching all the way to the end of a video, you want to keep them around and make sure they don\u2019t leave without subscribing to your video. YouTube makes this really easy with end screen elements you can layer over the last 20 seconds of your video.<\/p>\n\n\n\n<p>You can add other videos, a subscribe button, or a link to another channel to keep viewers engaged. This is important because YouTube\u2019s algorithm rewards both your total watch time and how long you keep people on the platform, so ideally, you want someone to watch more of your videos.<\/p>\n\n\n\n<p>Here\u2019s how&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/FirstWeFeast\" target=\"_blank\" rel=\"noreferrer noopener\">First We Feast<\/a>&nbsp;sets up its end screens to keep you watching.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/24-start-youtube-channel.png?format=webp&amp;v=1598590005\" alt=\"End screen on YouTube.\"\/><\/figure>\n\n\n\n<p>It\u2019s linked to a playlist of videos and a standalone video, both of which will take you directly to something else to watch.<\/p>\n\n\n\n<p>Here\u2019s how to set it up yourself.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Go to your Creator Studio and select a video you want to edit.&nbsp;<\/li><li>From the main edit screen, click \u201cEnd screens &amp; Annotations\u201d along the top menu, which will take you to the end screen editing screen.&nbsp;<\/li><li>You\u2019ll be able to add four different elements to your screen.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/25-start-youtube-channel.png?format=webp&amp;v=1598590047\" alt=\"YouTube elements.\"\/><\/figure>\n\n\n\n<p>You\u2019ll see that the Link option is not enabled because, on this test account, I\u2019m not yet part of the YouTube Partner Program. Once you are, you can add links to your website as part of your standard end screens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Become_a_successful_YouTuber_today\"><\/span>Become a successful YouTuber today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve followed all of these steps closely, you should be improving your social media marketing efforts and growing your business on YouTube in no time. Have any more questions about setting up your YouTube channel? Let us know in the comments! We\u2019d love to help you out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_create_your_first_business_Start_your_free_14-day_trial_of_Shopify-no_credit_card_required\"><\/span>Ready to create your first business? Start your free 14-day trial of Shopify\u2014no credit card required.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email addressStart free trial<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_How_to_start_a_YouTube_channel\"><\/span>FAQ: How to start a YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_brand_account_on_YouTube\"><\/span>What is a brand account on YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A brand account on YouTube is designed specifically for brands. When a channel is linked to a brand account, multiple people can manage it from their own Google accounts. You don&#8217;t need different usernames or passwords to manage channels with a brand account.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_start_your_own_YouTube_channel\"><\/span>How do you start your own YouTube channel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Create a YouTube account.<\/li><li>Design your channel art.<\/li><li>Fill out your channel description.<\/li><li>Plan your video content.<\/li><li>Create a channel trailer.&nbsp;<\/li><li>Upload your first YouTube video.<\/li><li>Optimize your videos for search.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_you_start_a_YouTube_channel_and_get_paid\"><\/span>How can you start a YouTube channel and get paid?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Enable your channel for monetization.&nbsp;<\/li><li>Connect your YouTube channel to a Google AdSense account to make money and get paid for monetized videos.&nbsp;<\/li><li>Get familiar with the different ad formats and videos you can monetize.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_many_subscribers_do_you_need_to_get_paid_on_YouTube\"><\/span>How many subscribers do you need to get paid on YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the YouTube Partner Program eligibility requirements, you need 1,000 or more subscribers to monetize your YouTube channel. You also need a minimum of 4,000 public watch hours in the last 12 months and have a linked Google AdSense account.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_start_a_YouTube_channel\"><\/span>How much does it cost to start a YouTube channel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s completely free to start a YouTube channel. But to create video content, you may need to spend money on video production equipment, which can cost between\u00a0<strong>$1,300 and $10,000<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_many_views_do_you_need_to_get_paid_on_YouTube\"><\/span>How many views do you need to get paid on YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To get paid on YouTube, you need to get $100 or more from views. That means if you receive $5 per 1,000 views, you&#8217;ll need to get 20,000 views on your videos to make money.<\/p>\n<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>How to start a YouTube channel, step by step&nbsp; Learning how to start a YouTube channel for beginners isn\u2019t as hard as it seems. Use this 12-step guide to create your channel today and start growing your business: Create a YouTube account Design your Channel Art Fill out your profile Plan your content Create a\u2026 <span class=\"read-more\"><a href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start a Successful YouTube Channel for Your Business - Applications And Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionline24.co.za\/apps\/how-to-start-a-successful-youtube-channel-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Successful YouTube Channel for Your Business - Applications And Software\" \/>\n<meta property=\"og:description\" content=\"How to start a YouTube channel, step by step&nbsp; Learning how to start a YouTube channel for beginners isn\u2019t as hard as it seems. 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