{"id":90,"date":"2021-09-08T02:39:14","date_gmt":"2021-09-08T02:39:14","guid":{"rendered":"https:\/\/unionline24.co.za\/apps\/?p=90"},"modified":"2021-09-08T02:39:16","modified_gmt":"2021-09-08T02:39:16","slug":"how-does-youtube-make-money","status":"publish","type":"post","link":"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/","title":{"rendered":"How does YouTube make money?"},"content":{"rendered":"<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>YouTube&#8217;s main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as\u00a0YouTube Premium. We\u2019ve also developed tools to help eligible Creators earn money in a variety of other ways such as\u00a0Super Chat,\u00a0channel memberships, and\u00a0merchandise. In most cases, Creators and YouTube share revenue generated from these channels.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_31_1 ez-toc-wrap-left counter-hierarchy counter-numeric ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/#How_does_YouTube_share_advertising_and_subscription_revenue_with_Creators\" title=\"How does YouTube share advertising and subscription revenue with Creators?\">How does YouTube share advertising and subscription revenue with Creators?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/#How_does_YouTube_ensure_Creator_success_while_ensuring_that_ads_run_only_on_quality_content\" title=\"How does YouTube ensure Creator success while ensuring that ads run only on quality content?\">How does YouTube ensure Creator success while ensuring that ads run only on quality content?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/#Isnt_YouTube_incentivized_to_promote_controversial_content_to_increase_watchtime_and_earn_revenue\" title=\"Isn\u2019t YouTube incentivized to promote controversial content to increase watchtime and earn revenue?\">Isn\u2019t YouTube incentivized to promote controversial content to increase watchtime and earn revenue?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_YouTube_share_advertising_and_subscription_revenue_with_Creators\"><\/span>How does YouTube share advertising and subscription revenue with Creators?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube&#8217;s main source of revenue is advertising, which enables businesses to find relevant audiences and grow their businesses and brands.<\/p>\n\n\n\n<p>Creators who are part of the&nbsp;<a href=\"https:\/\/support.google.com\/youtube\/answer\/72851?hl=en\" rel=\"noreferrer noopener\" target=\"_blank\">YouTube Partner Program<\/a>&nbsp;(YPP) are eligible to share in advertising revenue.<\/p>\n\n\n\n<p>We also earn money from our monthly subscription businesses such as\u00a0<a href=\"https:\/\/www.youtube.com\/premium\" rel=\"noreferrer noopener\" target=\"_blank\">YouTube Premium<\/a>. With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting Creators. Currently, revenue from YouTube Premium membership fees is distributed to Creators based on how much of their content members watch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_YouTube_ensure_Creator_success_while_ensuring_that_ads_run_only_on_quality_content\"><\/span>How does YouTube ensure Creator success while ensuring that ads run only on quality content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Over the last few years, we\u2019ve taken steps to strengthen our requirements for monetization via ads to reward only the most trusted Creators making original content.<\/p>\n\n\n\n<p>However, advertising is not the only way for Creators to earn money on YouTube. We\u2019re always trying to help Creators share their stories, deepen relationships with their fans, and earn additional money. Over the last few years we\u2019ve developed and released several tools to help eligible Creators who are a part of YPP find additional ways to make money such as\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/7288782\" rel=\"noreferrer noopener\" target=\"_blank\">Super Chat<\/a>,\u00a0channel memberships,\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/9158148\" rel=\"noreferrer noopener\" target=\"_blank\">merchandise<\/a>, and\u00a0YouTube BrandConnect. As with advertising, Creators and YouTube share revenue from these products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Isnt_YouTube_incentivized_to_promote_controversial_content_to_increase_watchtime_and_earn_revenue\"><\/span>Isn\u2019t YouTube incentivized to promote controversial content to increase watchtime and earn revenue?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Responsibility &#8211; not engagement &#8211; is our number one focus and everything we do is seen through that lens. Advertisers typically do not want to be associated with controversial or sensitive content on YouTube &#8211; as defined in our\u00a0Advertiser-Friendly Content Guidelines. This content, while sometimes appropriate to remain on YouTube per our Community Guidelines, is not always appropriate for our advertisers. The downsides both from a user and a brand perspective drastically outweigh all other considerations.<\/p>\n<div class=\"3b0f01c982c849478b934f73fd22ce2a\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2361696526152498\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- apps responsive ads -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2361696526152498\"\r\n     data-ad-slot=\"4647471924\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube&#8217;s main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as\u00a0YouTube Premium. We\u2019ve also developed tools to help eligible Creators earn money in a variety of other ways such as\u00a0Super Chat,\u00a0channel memberships, and\u00a0merchandise. In most cases, Creators and YouTube share revenue generated from these channels. How does YouTube\u2026 <span class=\"read-more\"><a href=\"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[136,140,135,138,139,137,141,142],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-youtube-app","tag-how-does-youtube-send-you-money","tag-how-many-views-on-youtube-till-you-get-paid","tag-how-much-money-do-you-make-on-youtube-with-1000-subscribers","tag-how-much-money-do-you-make-per-1000-views-on-youtube","tag-how-to-make-money-on-youtube-as-a-kid","tag-how-to-make-money-on-youtube-without-making-videos","tag-youtube-money-calculator","tag-youtube-partner-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does YouTube make money? - Applications And Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionline24.co.za\/apps\/how-does-youtube-make-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does YouTube make money? - Applications And Software\" \/>\n<meta property=\"og:description\" content=\"YouTube&#8217;s main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as\u00a0YouTube Premium. We\u2019ve also developed tools to help eligible Creators earn money in a variety of other ways such as\u00a0Super Chat,\u00a0channel memberships, and\u00a0merchandise. In most cases, Creators and YouTube share revenue generated from these channels. 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