UNISA Marketing and Retail Management Course Module 2024 – 2024
| Marketing Metrics – MNM4803 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to select, calculate and explain key marketing and business metrics. The student will understand how the metric is constructed and how it is used in decision-making, as well as how to manage the implications of the metric for the business. | |||
| Fundamentals of Retail Buying – MNM1525 | |||
|---|---|---|---|
| Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To provide students with a clear understanding of the world of retail buying, as well as to provide insight into and knowledge of the tasks of the retail buyer in the competitive, dynamic and fast-paced environment of retail. | |||
| Retail Planning and Operations – MNM3603 | |||
|---|---|---|---|
| Diploma,Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MND202R (Not applicable to BTCMR) | |||
| Purpose: To enable students to gain insight into strategic retail planning and operations management; explain how retailers manage their supply chains; illustrate an understanding of market selection and retail location analysis in the South African context; demonstrate how to manage a retailers finances, merchandise buying and handling, merchandise pricing, advertising and promotion, customer services, retail selling, store design and layout. | |||
| Applied Strategic Retailing – MNM4804 | |||
|---|---|---|---|
| Post Graduate Diploma,Honours | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: In this module the learner will be evaluated on the application of knowledge within the Strategic Retail Marketing environment By means of case study/research report/project. | |||
| Marketing II – MAR221U | |||
|---|---|---|---|
| Baccalareus Technologiae Degree,Diploma | Year module | NQF level: 6 | Credits: 30 |
| Module presented in English | |||
| Purpose: Revision of product, pricing, distribution and marketing communication and an overview of marketing audit, marketing planning, marketing strategies, marketing coordination, marketing control and guidance. | |||
| Marketing Planning – MNM3701 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 | |||
| Purpose: To enable students to expand knowledge and perception into the marketing planning process and environment; formulate the marketing strategy, structure a basic plan for a business, strategy implementation; as well as evaluation and control as component of the marketing planning process. | |||
| Marketing III – MAR332S | |||
|---|---|---|---|
| Baccalareus Technologiae Degree,Diploma | Year module | NQF level: 6 | Credits: 30 |
| Module presented in English | |||
| Purpose: Strategic marketing planning and services marketing. | |||
| Marketing Research – MNM3702 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y or MAR221U (MAR221U or MNM202Y only applicable to DMARK) | |||
| Purpose: To enable students to gain insight into the role of marketing research in marketing management; the marketing research process; research design, sampling and data collection; data analysis and reporting; and selected application areas of marketing research. | |||
| Sales Management – MNM3703 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y | |||
| Purpose: To equip students with an in-depth understanding of sales management. The course gives an overview of the personal selling function. The main focus is on sales planning and organisation, sales staff, and guidance and control and evaluation of sales staff. | |||
| Marketing I – MAR111Y | |||
|---|---|---|---|
| Diploma | Year module | NQF level: 5 | Credits: 30 |
| Module presented in English | |||
| Purpose: Introduction to marketing, product, pricing, distribution, wholesaling, basic principles of retailing, marketing communication. | |||
| Marketing Management – MNM2601 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNB102E or BSM1501 or BSM1M1P | |||
| Purpose: The purpose of this module is to help students develop an understanding of the nature of the relationship marketing and the key elements of building relationships with customers. This module not only focuses on the importance of satisfying customers, but also focuses on the implications of internal marketing and relationships with employees. Furthermore, Marketing Management focuses on one-to-one marketing and business-to-business marketing. The module will conclude with a better understanding of developing relationships with all the key stakeholders of an organisation and the principles involved in planning and implementing CRM strategy in an organisation. | |||
| Marketing Project – MNM3704 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 | |||
| Purpose: To enable students to gain a better understanding of various concepts and steps involved in planning and executing a marketing project in order to investigate a research problem relevant to the marketing management field. | |||
| Personal Selling – MNM1501 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: This subject deals with the role of sales in the marketing mix, the task of the salesperson, the purchasing process, methods to increase professionalism in sales, particular problems in the selling of consumer and industrial goods and services, sales office administration and negotiation skills. | |||
| Essentials of Marketing – MNM2602 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Purpose: To enable students to gain insight into a market-driven approach to marketing management; the marketing environment; consumer behaviour and consumerism; marketing research; marketing segmentation, targeting and positioning; information for marketing management; overview of marketing strategy development. | |||
| Marketing Applications – MNM3705 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 | |||
| Purpose: This course focuses on the application of project management principles, tools and techniques in the marketing field. The student will be able to apply the tools and techniques practically in order to plan and manage a marketing project such as a promotional campaign, marketing plan, or marketing strategy through to completion. | |||
| Customer Service – MNM1502 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: This module aims to enable students to gain a better understanding of the basic principles of customer service. The module explains customer service concepts and terms and focus on specific areas addressed including verbal and non-verbal communication, the service scope, the use of technology in customer service, service recovery, the design of service delivery systems, and measuring customer satisfaction. | |||
| Salesmanship – MNM2603 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in Afrikaans,English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501& MNB1601 or MNB101D & MNB102E | |||
| Purpose: To provide students with knowledge and understanding of the role of sales in the business environment, and the principles of selling to achieve specific organisational and customer goals. | |||
| Retail Management – MNM3708 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM2044 | |||
| Purpose: The purpose of this module is to provide students with a well-rounded and systematic knowledge base of retail management, with emphasis placed on retail marketing. | |||
| Introduction to Marketing – MNM1503 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: Introduction to marketing, product, pricing, distribution, wholesaling, basic principles of retailing, marketing communication. | |||
| Business-to-Business Marketing – MNM2604 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D | |||
| Purpose: Focuses on the unique characteristics of business markets and of the marketing activities aimed at customer organisations operating in this market. Primary differences to consumer product marketing are the structure of the business market consisting of fewer customers and exhibiting different buying procedures, the segmentation exercise followed when choosing target markets consisting of only a few customer organisations, and the marketing mix which places more emphasis on relationship management. | |||
| Strategic Marketing – MNM3709 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 | |||
| Purpose: The purpose of this module is to enable students to gain insight into the nature of strategic marketing, strategic marketing environment analysis, market strategies, strategy planning and implementation as well as strategy evaluation and control. | |||
| Introduction to Retailing – MNM1504 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To enable students to gain insight into an overview of the world of retailing and issues which every retailer should be aware of. | |||
| Consumer Behaviour – MNM2605 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D | |||
| Purpose: To enable students to gain insight into the nature of customer behaviour and how to create market value for customers; market characteristics; personal characteristics; individual, family and organisational buying behaviour; segmentation; loyalty and the value of e-commerce in customer behaviour. | |||
| Brand Management – MNM3710 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 | |||
| Purpose: To enable students to explain the foundations and components of branding and brand management. The activities of brand positioning and branding strategy are investigated, and the student is expected to explain the context and practical application of these activities. Lastly, the criteria and methods for brand evaluation are explained and the practical application of brand evaluation is highlighted. | |||
| Introduction to Consumer Behaviour – MNM1505 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: Introduction to consumer behaviour, individual, social and cultural influences on consumer behaviour, the diffusion and adoption process, application of consumer behaviour in marketing decision-making, the consumer decision-making process, certain issues in consumer behaviour. | |||
| Advertising and Sales Promotion – MNM2606 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D | |||
| Purpose: To enable students to gain insight into the principles of marketing communication and the communication process in the business environment; the role of advertising and advertising strategy in the marketing environment; major advertising media methods available to marketers; media planning; the principles of sales promotion in the business environment; public relations in the marketing environment and principles of publicity in the marketing environment; the role of sponsorship in the advertising environment. | |||
| International Marketing – MNM3711 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 | |||
| Purpose: The purpose of this module is to provide students with a comprehensive understanding of international marketing and the process of developing competitive international marketing strategies, based on a sound understanding of the international marketing environment. The ultimate aim of this module is to teach students how to develop an international marketing plan based on the international marketing planning process. | |||
| Introduction to Merchandising – MNM1506 | |||
|---|---|---|---|
| Diploma,Under Graduate Degree | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To enable/equip students to gain insight into retail merchandising, i.e. product management, product range planning and selection, managing supply base, product quality decisions and stock management, sales response, retail design and visual merchandising, product offer communication and retail product performance evaluation. | |||
| Public Relations – MNM2607 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y | |||
| Purpose: To enable students to gain insight and acquire knowledge of foundational concepts in the development of public relations; the public relations process, public relations campaigns; public relations research; ethics in public relations and other relevant issues. | |||
| Customer Relationship Management – MNM3712 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 | |||
| Purpose: The purpose of this module is to enable students to understand why an organisation should establish and maintain relationships with its final customers as well as other stakeholders. The module will also focus on, how to create new value for their customers, suppliers, employees and the other stakeholders referred to the above, by managing these relationships. | |||
| Introduction to Marketing Communication – MNM1507 | |||
|---|---|---|---|
| Diploma,Higher Certificate,Under Graduate Degree | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To provide students with an overview of marketing communications management by focussing on the solving of well defined problems within marketing communications management. | |||
| Product Management – MNM2608 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y | |||
| Purpose: To enable students to gain insight into the product concept; product classification; product decisions; branding; product differentiation and positioning; new product development, the product life cycle; ethical and legal issues relating to products; product management and the product manager. | |||
| Services Marketing – MNM3713 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: To enable students to gain insight into the management of service products or services accompanying tangible products. The unique characteristics of services are shown and related to the marketing approach required to market them effectively. The additional marketing mix elements of physical evidence, people and processes are covered extensively. | |||
| Fundamentals of Public Relations – MNM1520 | |||
|---|---|---|---|
| Under Graduate Degree,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To enable students to gain insight and acquire knowledge of foundational concepts in public relations and develop their understanding of public relations principles; integrated communication; the essential skills of a public relations practitioner; writing of text for different types of media; public relations communication and public relations campaigns. | |||
| Price Management – MNM2609 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y | |||
| Purpose: To assist students and business people to develop a better understanding of the fundamental decisions and strategies in implementing the marketing strategies as managers regarding the pricing of products and services for their organisations. This module will be useful to students studying towards management qualifications as they will gain knowledge and skills in managing the businesses and organisations therefore contribute towards profitability of the organisation. Students credited with this module are able to demonstrate knowledge and understanding of the role and nature of price in an organisation, discuss the factors influencing pricing, explain methods in determining a final price and setting the approximate price level. | |||
| E-Marketing – MNM3714 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: To equip students with an in-depth understanding of the principles and tools of e-marketing, focusing on web marketing and enabling them to design a realistic e-marketing strategy. | |||
| Fundamentals of E-Marketing – MNM1521 | |||
|---|---|---|---|
| Under Graduate Degree,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To equip learners with the fundamental knowledge and skills to be able to plan and participate in the implementation of an electronic marketing campaign. | |||
| Distribution Management – MNM2610 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y | |||
| Purpose: To enable students to gain insight into marketing logistics and distribution; channel management; physical distribution (logistics and warehousing); wholesaling; retailing and ethical issues in distribution. | |||
| Research Project in Marketing – HRBUS84 | |||
|---|---|---|---|
| Honours | Year module | NQF level: 8 | Credits: 36 |
| Module presented in English | Module presented online | ||
| Co-requisite: HMEMS80 | |||
| Purpose: The purpose of the module is to equip students with the competencies required to plan, execute and write an acceptable academic research proposal in Marketing. Students will be able to gather, analyse, evaluate and apply knowledge and reason and debate in written format a specific topic, recognising existing research on the topic and integrate appropriate research methodologies in Marketing. | |||
| Fundamentals of Branding – MNM1522 | |||
|---|---|---|---|
| Higher Certificate,Under Graduate Degree | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | |||
| Purpose: To enable students to gain insight into the management of the brand as a valuable asset of the business; advantages of branding; the different types of brands; brand equity; brand name; brand identity; image and personality; brand positioning; brand research; brand differentiation; brand loyalty; online branding. | |||
| Promotion Management – MNM2611 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y | |||
| Purpose: This module forms part of the degree in marketing, and will be useful for students who perform marketing activities in any business. The aim of this module is to enable students to gain a better understanding of various concepts and strategies in promotion management offering. The knowledge and skills gained in this module will serve to support the running of a business and will therefore contribute to the development of the economy of the country. | |||
| Contemporary issues in Marketing – MNM4801 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to understand, analyse and interpret the impact of contemporary marketing issues on the marketing activities of the firm and to prepare a considered strategic marketing response to these issues that can be documented and be used to guide the firms future marketing effort. The application of the skills and knowledge will provide the student with the ability to proactively respond to the changing advantage of the many opportunities in this rapidly developing sector. | |||
| Retail Selling – MNM1523 | |||
|---|---|---|---|
| Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To enable students to gain a better understanding of the various concepts and strategies involved in the sale of an organisation’s product and how to develop a proper sales plan and an effective Integrated Retail Management (IRM) plan. | |||
| E-Commerce in Business – MNM2612 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNB102E or MAR111Y or PSS161Z | |||
| Purpose: This module will be useful to students who want to know more about or get involved in using e-commerce effectively in business, doing business on the internet or market the business or its products over the Internet. | |||
| Applied Strategic Marketing – MNM4802 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: To enable students to gain insight into the nature of strategic marketing, strategic marketing environment analysis, realising a sustainable competitive advantage and market investment decisions. Students have to apply the knowledge gained in a practical manner. | |||
| Retail Store Management – MNM1524 | |||
|---|---|---|---|
| Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To enable students to gain a better understanding of the various concepts and strategies involved in the management of a store. | |||
| Retail Buying – MNM3602 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English,Afrikaans | |||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MND202R | |||
| Purpose: To enable students to gain insight into the scope, role, authority and responsibilities of buyers in various retail organisations; explain the buying practises performed in different types of retail organisations and discuss the planning and implementation of a buying strategy for retail organisations. | |||